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TZID:America/New_York
X-LIC-LOCATION:America/New_York
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TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:19700308T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
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DTSTART:19701101T020000
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UID:event-160285@it-news-and-events.info
DTSTAMP:20260625T011100Z
DTSTART;TZID=America/New_York:20250711T133000
DTEND;TZID=America/New_York:20250711T143000
SUMMARY:What's Broken in Commerce Media and How to Fix It
DESCRIPTION:Thursday\, July 17th\, 2025: 1:30 PM to 2:30 PM\n\nCommerce has
  evolved but many brands are still stuck using tactics built for a slower\
 , less connected world. From outdated promotional strategies to legacy mea
 surement models\, the disconnect between spend and sales is growing. This 
 session will unpack what's no longer working and offer a more modern appro
 ach to media\, measurement\, and shopper activation that aligns with how p
 eople actually buy today.\n\nhttps://cms.it-news-and-events.info/html/back
 -issues/?article=160285
URL:https://cms.it-news-and-events.info/html/back-issues/?article=160285
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