CIO: Becoming First-Party Data Driven - Empowering CX without Overpowering Relationships (Dec. 15th)
Thursday, December 15th, 2022: 1:00 PM to 2:00 PM
Join CIO contributing editor Lane Cooper and subject-matter experts from our sponsor, OpenText, for a private, hour-long, interactive, virtual roundtable.
The single most impactful change in digital customer experience (CX) is the move from third-party data to first party data. Brands are rapidly making the transition. This presents an opportunity to dramatically increase market share and enhance customer relationships. However, there is not much useful information on how to get this change 'just right'. Overuse of first party data can immediately turn off customers and prospects, ensuring that they'll never visit your site again.
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