The Weather Channel Teams Up With Consumer Reports And Mightynest To Offer Convenience For Digital Customers With Expanded Premium Subscription Packages
IBM News, December 21st, 2022
Innovative Industry Collaboration on Bundling Keeps Consumers at the Forefront, Adding to The Weather Channel Packages Already Available with Tripadvisor and USA TODAY
ubscriptions have become commonplace in the digital world, and bundling is designed to help lower both pricing to the consumer and investment from the brand. To date, however, bundling can arguably be most viable when part of a larger media portfolio. The Weather Channel, part of IBM (NYSE: IBM), has developed a platform solution that not only provides account management for the end consumer, but also makes bundling viable across media portfolios, creating some often-surprising collaborations between digital publishers.