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All issuesVolume 298, Issue 1IT Vendor NewsCisco

The Future Of Retail Is Now, At NRF

Cisco News, January 5th, 2023

The future of retail is here. As both a Cisco leader and as a consumer, I am excited to see it on display at the upcoming 'Big Show' of the National Retail Federation (NRF) in New York City later this month.

Simple, personalized experiences make shopping easier and more efficient for consumers. Imagine a customer in the market for some sneakers. They might search for the perfect pair in a store's app. The app would not only suggest products for them, but they can let the shopper know if their local branch has them in stock. Once they're in the store, they can use way-finding NRF to help them find the desired shoes, and perhaps even suggest an outfit that would go great with them.

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