Greener Supply Chains Call For IoT Innovation
Technative, January 9th, 2023
The business case for sustainability has long been up for debate, with many business leaders arguing to prioritise investment into other, high-growth areas of their business.
Today however, it's no longer an afterthought, as sustainability now receives top billing in the minds of CEOs. In 2022, the issue became a business priority for the first time. This breakthrough has been identified in recent Gartner research, which also highlighted that 40% of respondents consider environmental sustainability a top factor driving the need for new or improved products.
A significant shift in CEO values is reflected in these results, with the sustainability subject having been ranked a top three priority by almost 3 times the number of organisations that did in 2021.