Big Data And Analytics Software Market To Record Strong Growth In The Coming Years, Says IDC
IDC, January 24th, 2023
The Semiannual Big Data and Analytics Software Tracker published by International Data Corporation (IDC) expects current geopolitical developments to have a mild impact on market growth, with a positive outlook for the future.
The trend of companies relying on data manipulation to analyze, predict, and swiftly adapt to changing market conditions is here to stay, being fueled by ongoing supply chain and demand shift challenges.
The BDA market has suffered moderately due to the Russia-Ukraine war, as well as to the euro weakening against the dollar, but this has largely been largely limited to the Europe, the Middle East, and Africa (EMEA) region. In the first half of 2022, the EMEA BDA market posted year-on-year revenue growth of 10% in U.S. dollars, while growth in constant currency reached 19.5%.