Engaging With Digital Native Businesses In A Downturn
IDC, January 27th, 2023
The current economic downturn has had a significant impact on businesses across industries. Digital native businesses (DNBs) are no exception.
IDC defines DNBs as companies built based on modern, cloud-native technologies, leveraging data and AI across all aspects of their operations, from logistics to business models to customer engagement. All core value or revenue-generating processes are dependent on digital technology. A DNB leverages its ecosystem of stakeholders (i.e., customers, partners, suppliers, and the community) to drive community-led innovation, dynamically evolve, and co-create offerings.