Clarity And Transparency: How To Build Trust For Zero Trust
Cisco News, February 2nd, 2023
Be impeccable with your words. It's the first of the Four Agreements - a set of universal life principles outlined in the bestselling book by Don Miguel Ruiz. 'Being impeccable with your words' is my favorite, and it's no surprise. As a product marketer, I spend most of my daily existence casting about for the perfect word to use in web copy, a webinar, or video script.
Words can connect us, as well as divide us. In helping to develop the message that Cisco takes to the market about zero trust, I try to be as impeccable as I can with each word. After all, cybersecurity is too important to be cavalier about what is possible - within a particular use case, product, or service.
Clarifying what zero trust means to you comes first. The zero trust principles reflect another of the four agreements: 'Don't make assumptions'. Don't assume that a user or device is trusted based on their presence on the network, their type of device, or any other aspect of the connection request. Instead, verify it.