Enhancing Customer Experience with Risk-Resilient Supply Chains at BSH Home Appliances Group
SAP News, February 23rd, 2023
BSH Home Appliances Group, one of the most powerful market leaders in household appliances, has been improving the quality of life in people's homes through outstanding brands, high-quality products, and first-class solutions worldwide since 1967.
Offering more than 10,000 products to 50,000 customers in over 50 markets, BSH has a factory network of more than 40 sites and 150 warehouses and distribution centers. With the goal of making life better for customers through world-class home appliances and services, the company prides itself on product and supply chain innovation.
During the COVID-19 pandemic, answering the increasing demand for reliable products and delivery dates was particularly difficult. Moreover, changing long-term customer needs due to strong seasonality and new distribution channels were added as new challenges. The ongoing manual planning and execution processes at BSH were not enough to provide customers with the information they need, on-time and in the form they want.