Co-Creating The Digital Experience Of The Masters
IBM News, March 31st, 2023
The Masters app has always struck the delicate balance between technology and tradition. Every year, the Masters Digital team looks for opportunities to innovate and enhance the experience while preserving its simplicity, beauty and ease of use. It's a complex and multifaceted challenge.
That's why for more than 25 years, the Masters has worked closely with IBM Consulting to guide their journey of digital transformation, from design and user interface to the back-end systems that transform Masters data into insight.
'Few events in sports are as rooted in history as the Masters, and the Augusta National Golf Club is committed to preserving its unique traditions and character,' says Noah Syken, Vice President of Sports and Entertainment Partnerships at IBM. 'But they're equally committed to enhancing the online Masters experience, striving for cutting-edge, first-to-market innovations not just in golf, but in all of sports.'