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All issuesVolume 300, Issue 5IT NewsAR-VR

Immersive Technologies Like AR/VR Are Revolutionizing The Digitalization Of Smart Appliances

CXOtoday.com, March 27th, 2023

CXOToday has engaged in an exclusive interview with Mr. Aditya Chikodi - GM & Head, Innovation Design & Visualization practice at Tata Elxsi

How have AR/VR technologies seen a significant rise in the last two years?

Virtual Reality (VR) and Augmented Reality (AR) are poised to revolutionize the way consumers interact with the world around them. These two technologies will redefine the future of consumer experiences and interactions, transforming the way we learn, work, and play.

VR is a technology that allows us to immerse ourselves in a virtual environment, while AR adds a layer of information over the physical environment, enhancing our perception of reality. These technologies are not new, but they have recently experienced a surge in popularity.

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