2023 Is The Turning Point For Data Roles
Technative, March 27th, 2023
As many as 70% of organisations now report they have a Chief Data Officer (CDO) in place, indicating that many businesses now recognise the benefits that being data-driven can deliver - from having a better understanding of their customers to identifying new revenue opportunities.
But just because this role exists in a company does not mean that the responsibility of data should rest on the CDO's shoulders and their team, alone. If organisations want to be truly data-driven, they must engage all business functions to view and manage their data as a valuable product and ensure it meets the needs of the company. However, as the data and the purposes for which it's used evolve, so too will the roles and organisational structures that support it.
As more organisations commit to becoming fully data-driven this year, we can expect to see a shift in both culture and mindset. New roles will emerge, existing roles will evolve and expand, and businesses will focus more on data products as a means of realising data as a core asset.