Missing The T? Data Storage ETL An Oversight, Says KNIME CEO
Solutions Review, March 30th, 2023
Solutions Review's Expert Insights Series is a collection of contributed articles written by industry experts in enterprise software categories. In this feature, KNIME CEO Michael Berthold offers commentary on why data storage ETL is an oversight in the enterprise right now.
Making sense of all of an organization's data (and ideally enriching it with lots of data 'out there') is easy to say and still surprisingly hard to do.
Rather than seeing holistically, how many people interact with content on our website, on our forum, or on social media, wouldn't it be nice to see activity grouped by the organization? We'd see not just an individual's view of the most recent blog but also her colleagues' comments on LinkedIn the following day. It would be even better if we could see the connection between the two-enabling us to distinguish between high engagement on a single team or interest from a new department. Wouldn't it be great if an account manager tasked with growing a given account could spot patterns between support calls, social media comments, and online-store visits-even if some of that data came from a recently acquired company.