Marketing Transformation Through Data, Intelligence, And Omnichannel Experiences
Oracle News, March 28th, 2023
A new season brings a lot of anticipation and opportunity. Depending on where you are in the world this time of year, it means flowers are blooming or leaves are falling - a time for renewal or a time for harvest. An opportunity for reflection and transformation.
Recently, Rob Tarkoff, EVP of Oracle CX, wrote about the changes in customer expectations across CX and how these changes are influencing how brands engage. At a more granular level, marketers find themselves at a similar inflection point on the path to digital transformation. As I reflect on the ways that marketers need to increasingly adapt to build lasting relationships with customers, I've centered around three key areas: