Accenture Technology Vision 2023: Generative AI To Usher In A Bold New Future For Business, Merging Physical And Digital Worlds
CXOtoday.com, April 3rd, 2023
New research from Accenture (NYSE: ACN) finds that generative AI and other rapidly evolving technologies are ushering in a bold new future for business as physical and digital worlds become inextricably linked.
The Accenture Technology Vision 2023, 'When Atoms Meet Bits: The Foundations of Our New Reality,' explores the technology trends underpinning the convergence of the physical and digital, as businesses look to accelerate enterprise reinvention in the here and now.
'The next decade will be defined by three mega technology trends-cloud, metaverse and AI-which collectively will collapse the distance of our digital and physical worlds,' said Paul Daugherty, group chief executive of Accenture Technology. 'While generative AI will have far-reaching impact, leaders must dive in now to achieve its full promise, as it will require significant investments in data, people, and customizing foundation models to meet organizations' unique needs.