IBM Debuts Next Phase Of 'Let's Create' Campaign On April 5 By Asking, 'What If?'
IBM News, April, 5th 2023
Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, IBM's new ad campaign 'What if?' underscores the importance of asking big questions that can lead to the co-creation of equally big technology solutions.
Four distinct ads were designed to bring IBM's key capabilities to life across consulting, data, AI and security. The ads draw inspiration from the company's work with clients across a variety of industries. They take audiences on a journey to better understand IBM's expertise and technology, paving the way for innovative collaborations with clients and partners.