Amazon Announces Its Latest Advances In Counterfeit Prevention For Customers, Brands, And Selling Partners
AWS News, April 4th, 2023
Amazon's Brand Protection Report details how the company's industry-leading technology and experts have increasingly deterred bad actors and prevented millions of counterfeit products from entering the global supply chain
Amazon released its third annual Brand Protection Report, highlighting how the company's efforts to protect customers, brands, and selling partners from counterfeit products has resulted in more criminal referrals and industry partnerships than ever before. The report also demonstrates how the strategic combination of industry-leading technology and experts are successfully stopping bad actors and making an impact beyond Amazon's store-identifying, seizing, and appropriately disposing of over six million counterfeit products in 2022, preventing them from reaching customers and being resold elsewhere in the global supply chain.