Consumer Goods Companies Boost Technology Budgets By 34% To Align Sustainability And Operations And Drive Growth, Finds New Study By Ibm And The Consumer Goods Forum
IBM News, April 12th, 2023
Consumer products leaders are focusing on improving supply chain operations, leveraging analytics, AI and other technologies in an effort to drive greater efficiencies and help achieve sustainability goals
According to a new global study by IBM (NYSE: IBM) and The Consumer Goods Forum (CGF) 61% of consumer goods leaders are purposefully aligning their sustainability and operational goals, with 77% of respondents agreeing sustainability investments will accelerate business growth. Respondents indicated their companies will boost technology budgets by 34% over the next three years in order to deliver on the promise of operationalizing sustainability.