Unlocking Generative AI For Marketing And Sales
AiTHORITY, April 10th, 2023
Digitization is at its sophisticated best. Last month was incredibly big for Generative AI. First, Microsoft launched Viva Sales, a generative AI-powered application to make the life of sales and marketing people much easier followed by Salesforce, which launched Einstein GPT.
Generative AI has become the enabler for marketing and salespeople, empowering them to create creative content tailored for the target audience while adhering to the tone of the brand and working within the guidelines.
Viva Sales enable salespeople and sales managers to create concise and tailored customer emails, get reminders and recommendations and extract insights about prospective customers.
Using generative AI, Einstein GPT produces tailored content across all Salesforce clouds, increasing staff productivity and improving customer experiences. Salesforce users will receive generative AI capabilities right out of the box thanks to the integration of Einstein GPT and OpenAI.