Introducing HPE's Simplified Brand Architecture
HPE News, April 19th, 2023
HPE is simplifying its brand architecture to make it easier to choose the most appropriate solutions
At Hewlett Packard Enterprise (HPE) we are driving toward one customer experience, delivered through one integrated platform, leading with the Hewlett Packard Enterprise and HPE GreenLake edge-to-cloud platform brands. The transformation of our portfolio to deliver everything as-a-service is a strategy that our CEO, Antonio Neri, announced in 2019 to simplify the experience for our customers. To accelerate this strategy, I'm announcing another step forward - the simplification of our brand architecture and naming strategy.