The Direct-To-Consumer Imperative For Today's Consumer Product And Retail Brands
SAP News, Thursday, May 4,2023
In a 2022 report from Oxford Economics, 72% of 500 commerce executives surveyed said they were prioritizing 'increasing margins and profitability' as a strategic goal. Beyond that, 36% said this was their absolute top priority.
This is understandable, given the volatile and unpredictable nature of today's marketplace. Multiple external pressures - global inflation, stringent trade regulations, supply chain disruptions, and the reality of well informed and tech-savvy consumers with virtually endless options - are making it increasingly difficult to protect profit margins.