The Thing Missing From Generative AI Is The 'Why'
VentureBeat, Saturday, May 20,2023
According to Google, Meta and a number of other platforms, generative AI tools are the basis of the next era in creative testing and performance. Meta bills its Advantage+ campaigns as a way to 'use AI to eliminate the manual steps of ad creation.'
Provide a platform with all of your assets, from website to logos, product images to colors, and they can make new creatives, test them and dramatically improve results.
For a small business with few design resources, this is a fantastic advancement. Imagine being able to develop brand-appropriate creatives almost instantly that follow social media platforms' design guidelines and formats perfectly. It will make a huge difference for millions of small advertisers.