Diageo Partners with SAP and IBM on Five-Year Global Digital Transformation Program
IBM News, Friday, May 26,2023
The collaboration will leverage SAP and IBM's expertise to modernize Diageo's IT environment and standardize its business operations across 180 countries
Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, today announces a five-year business transformation program in partnership with SAP (NYSE: SAP) and IBM (NYSE: IBM). This new initiative, which marks the company's most significant ever investment in technology and services, will redesign and improve Diageo's processes across the 180 countries where it operates.
Fully global in nature, the program will revolutionise Diageo's IT environment by introducing intuitive processes, powered by market-leading technology, to provide more information to enable the company to make better and quicker decisions. This transformation will enhance Diageo's business resilience in a constantly evolving external landscape, improve its customer service offering and help the company adapt to a fast-changing consumer base.