How To Say No As A CIO
CIODIVE, Wednesday, May 24,2023
Choice Hotels International CIO Brian Kirkland is at the head of a forward-looking sustainability effort fueled by a cloud-native imperative to deliver digital innovations to both franchisees and guests.
Choice Hotels, the Maryland-based multinational hotel chain, is a $10 billion, 80-year-old hospitality company with about 7,500 hotels in 46 countries. And with such a presence of history and reputation in the market, it had the foresight and resources to make early investment and commitment to dovetailing its digital transformation with sustainability. A lot of this was, in recent years, borne out of a strong partnership with Amazon Web Services, so Choice became able to benefit from cost savings and energy efficiencies, while utilizing many related services AWS offers-such as analytics and AI-to advance its digital offerings.