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All issuesVolume 303, Issue 3IT NewsAI

ChatGPT and Generative AI: What's a Communications Leader To Do?

Gartner, Tuesday, June 20, 2023

The corporate world is abuzz pondering the use cases, risks, and other implications of generative artificial intelligence (AI), and corporate communications leaders find themselves at the center of this hot topic.

We recently convened a group of communications executives to understand their perspective on the rise of this technology and how they are considering its potential impact. As one leader remarked, 'This moment reminds me of the early days of social media. So many things to be intrigued about. So many things we don't know. It will be fun to see how it all moves forward.'

In that spirit, I encourage you to read on for the key takeaways from that session and invite your reactions in the comments field.

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