4 Things Hot Database Vendors Have In Common
Gartner, Friday, June 23, 2023
I just published the Market Share Analysis: Database Management Systems, Worldwide, 2022 research note, and included in the report is my list of 'who's hot and who's not' for last year. Such a list, of course, begs the question of how exactly the categories of 'hot' and 'not' are determined.
The simple answer is, 'hot' means a vendor grew above the market average. Sometimes in dramatic fashion.
The overall growth for the DBMS market in 2022 was 14.4% - a healthy growth rate and one that was above the overall software growth of 11.3%. Of the ~40 DBMS vendors that Gartner covers, 18 beat the market average with some blowing past that mark by nearly 6x (and not just tiny companies either- Google and Amazon are among them).
At the very top in 2022 are Snowflake (83% growth), Cockroach Labs (82%), and Databricks (76%). Those companies, along with the other hot vendors knocking it out of the park in 2022, share four common strategies that helped put them in the driver's seat last year. They are: