5 Ways To Use Big Data To Gain Customer Insights
Datamation, Thursday, July 13,2023
Industries are leveraging extensive data services for competitive advantage, using high-volume, fast-incoming, and exceedingly diverse data to keep connected with consumers. Data provides insights enterprises need to stay relevant, but the vast volumes of it presents challenges around storage requirements, collection compliance, and time investments.
This article presents five use cases for enterprises to take advantage of big data to gain insights into customer behavior and improve their product and services offerings.
1. Procter & Gamble (P&G)
P&G has been in business around the world for almost two centuries. One reason it keeps its doors open is by making timeless products-the company uses big data to remain at the forefront of consumer demand by knowing what to keep on store shelves. P&G collaborated with Microsoft and its Azure suite to maximize the power of artificial intelligence (AI) to provide these much-needed insights...