The Final Frontier: Telcos Race To Launch Next-Gen Super Bundling Hubs
Streaming Media, Thursday, July 13,2023
Almost nine in ten (88%) telco leaders in the US and UK are planning to offer Super Bundling content hubs.
As defined by Juniper Research, Super Bundling services consist of a single payment to a service aggregator - such as a telco - for multiple subscriptions such as streaming services, which are delivered through a single online subscriptions hub.
Super Bundling has emerged as a key strategy for telcos as they seek to protect, diversify and grow their businesses. Indeed, the need to create new revenue streams has been revealed as the number one priority for telco leaders, with over two-thirds (68%) citing it as 'high priority'. That's according to a survey of 115 US and UK telco leaders - senior strategic decision makers and budget holders within telecommunications brands.