4 CIOs On Marketing It's Value To The Business
CIO, Thursday, July 20,2023
The hard truth is that your IT organization's work doesn't speak for itself. Communicating its value requires developing a marketing mindset and storytelling skills across IT's ranks.
Perception matters, particularly for internal IT organizations. While CIOs may be acutely aware of the essential value their teams create, that value isn't always evident to stakeholders and clients. We may hope that the work speaks for itself, but the reality is, IT leaders must communicate IT's accomplishments in a way that people can understand why and how it matters to them.
In other words, you have to think and act like a marketer, shaping IT's message in a way that resonates.