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All issuesVolume 304, Issue 3IT NewsTechnology

Generative AI Dominates Top 10 Emerging Technologies In 2023

Futurecio, Friday, July 21,2023

Generative AI will begin to deliver a significant return on investment for most enterprises in the next two to four years. Drawing from its Top 10 Emerging Technologies In 2023 report, Forrester recommends that to fully benefit from generative AI's applications, firms will need to navigate its risks, including trustworthiness, evolving regulations, and potential intellectual property complications.

Despite these risks, generative AI remains a top emerging technology to invest in due to its breadth of impact and ability to accelerate many other top emerging technologies, including autonomous workplace assistants (AWAs) and conversational AI.

Conversational AI, enabled by generative AI, is the second top emerging technology that will deliver the fastest ROI. E-commerce, B2B sales, and customer service functions will see the biggest impacts from conversational AI.

AWAs will also deliver near-term benefits for most firms, as they are poised today to take over increasingly complex but repetitive human tasks.

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