SMA Firewalls Key To Protecting $58Bn Messaging Revenues Opportunity - Report
TelecomTV, Tuesday, July 18,2023
The deployment of SMS firewalls will be crucial if telcos are to secure their networks and unlock as much as US$58bn in revenues per year from business messaging services by 2027, a new Juniper Research study has suggested.
In its SMS Firewalls: Future Outlook, Regional Analysis & Market Forecasts 2023-2027 report, the analyst house predicted that operators' revenue from SMS business messaging will reach $46bn this year, and that it will grow by 26% over the next four years, hitting $58bn by 2027.
According to the analyst firm's estimates, more than 1 trillion business text messages will be sent over the next four years for authentication purposes, including one-time passwords (OTPs) and multi-factor authentication. The report's authors identify this as 'a highly demanded use case, in which operators can charge premium prices for traffic termination'.