AWS Announces The General Availability Of AWS Entity Resolution To Help Organizations Improve Data Quality And Customer Insights
AWS News, Wednesday, July 26,2023
ML-powered service helps companies match and link records stored across multiple applications, channels, and data stores; ActionIQ, Amazon Ads, Best Western, LiveRamp, Merkle, TransUnion, and Unified ID 2.0 among early customers and partners using AWS Entity Resolution
AWS announced the general availability of AWS Entity Resolution, an analytics service powered by machine learning (ML) that helps organizations easily analyze, match, and link related records stored across applications, channels, and data stores. AWS Entity Resolution uses customizable workflows that leverage rule-based and ML techniques to join related consumer, business, and product information. Business analysts and developers can improve the fidelity of their data quickly with built-in, preconfigured workflows, or customize the workflows to fit their organization's needs. With AWS Entity Resolution, businesses can better understand how their data is related, matched, and linked and develop deeper customer insights, clearer supply chain data for improved operations, more relevant marketing campaigns, and improved complex financial investment decisions.