3 Considerations To Choose The Right Communication Channel
Unified Communications, Wednesday, July 26,2023
Workers rely on unified communications as a service to interact with colleagues and external contacts. But knowing which app to use to communicate most effectively is a challenge.
A key challenge determining the business value of collaboration platforms, like unified communications as a service, is how to quantify the effect on productivity. Work styles can be highly personal, and the definition of productivity is highly subjective. Prior to the advent of UC, workers relied on a handful of standalone communications applications to support their needs, and their usage was situation-specific. Some tasks were best handled by email, others by phone and yet others by messaging.
UCaaS is engineered so that all apps work seamlessly on a common platform, making it easier for workers to use a multichannel approach to get things done. As UCaaS adoption has grown, so has the number of offerings, and to remain competitive, vendors keep adding applications to their platforms. This more-is-better approach may make the platforms more enticing for buyers, but the reality is that end users have too many tools to manage.