How Accurate CRM Data Can Increase Sales Productivity
Solutions Review, Thursday, August 3,2023
As part of Solutions Review's Contributed Content Series-a collection of contributed columns written by industry experts in maturing software categories-Jesse Dailey, the SVP of Customer Success and Solution Engineering at People.ai, explains why accurate CRM data can help companies improve sales productivity.
In a volatile economic environment, go-to-market (GTM) organizations are tasked with doing more with less. Many are investing in expensive CRMs, but the problem is these CRMs lack the data to power the pipeline. And the pipeline is what's most important for businesses-the pipeline is what sets budgets and leads to revenue.
If you have poor data quality in your CRM, it presents many challenges and puts revenue at risk. Accurate knowledge and data about accounts are critical to navigating chaotic times like now.