Analysis: Why Signature Scraping Means CRM Systems Are Now Capable Of Delivering Real Transformation
Legal IT Insider, Tuesday, August 8,2023
Only 10 years ago many law firm CRM systems were suffering from a so-called 'data death spiral'. This came about because since their inception, the use and utility of CRM systems lived and died by the completeness and accuracy of their contact data
Unfortunately, that data relied heavily on the ability and willingness of lawyers to capture and enter, or arrange for their secretaries to enter, that information.
Lawyers are always busy, and either the importance of this key task, or their willingness to engage with it - evaded them. Enterprising secretaries would occasionally gather business cards that they found on fee-earners' desks and entered the information in the CRM systems themselves, but this was not enough.