Formula 1 Cars Skid Above Piccadilly Circus With Lenovo's Immersive 3D Billboard
Lenovo News, Friday, August 25,2023
On a towering screen just above the bustle of London's famous Piccadilly Circus, a Formula 1 race car bursts through a window into someone's living room, scattering red pillows over the crowd before performing a near-impossible 180-degree turn.
The rear tires squeal and spill over the edge and out of the billboard, appearing for a moment as if the car will tumble into the street-then it rushes back into action.
The larger-than-life curved billboard helps bring the immersive, unparalleled action of real Formula 1 to the Piccadilly pedestrians. Lenovo endeavored to make this visceral experience almost a reality-if not the thrill of the race, then at least a moment of jaw-dropping spectacle on Europe's largest advertising screen.