IHOP Enhances Online Ordering Experience with Google Cloud AI
Google News, Thursday, August 24,2023
IHOP is the first restaurant chain to power its online ordering system with Google Cloud's Recommendations AI technology; Across IHOP restaurants nationwide, guests will see more helpful and personalized recommendations when ordering online in the coming months
Google Cloud and IHOP announced that the restaurant chain is partnering with Google Cloud to enhance its online ordering experience nationwide with AI technology. Logged-in guests ordering from IHOP online will soon see more helpful and personalized options, including suggestions for their favorite IHOP items that they frequently order. The brand is the first in the restaurant industry to use Google Cloud's Recommendations AI technology for online ordering specifically.
Powering IHOP's new food ordering recommendation engine is Google Cloud's Recommendations AI solution, which draws on Google's years of experience in delivering recommended content across Google Ads, Google Search, and YouTube. With Recommendations AI, IHOP will lean into Google's experience and expertise in AI and machine learning to create a more personalized and tailored online ordering experience for guests based on customer preferences and changes to IHOP's menu offerings, pricing, and promotions. For example, if a guest has shown an affinity for spicy items in past orders, IHOP will be sure to recommend its new Poblano Eggs Benedicts.