IPG Mediabrands Partners with Google Cloud on Generative AI-Powered Branded Content Creation Platforms
Google News, Thursday, August 24,2023
IPG Mediabrands today announced a partnership with Google Cloud to develop a suite of generative AI-powered applications that put brands at their center. Under the terms of the partnership IPG Mediabrands will develop two pilot platforms, Branded Content Generation (BrandVoice AI) and Audience & Research Insights (BrandPortrait AI).
The BrandVoice AI pilot will use Google Cloud's latest generative AI technology to codify the essence of brands so that written and image-based content can be ideated, briefed, and drafted in an automated, safe, and on-brand manner. The BrandPortrait pilot will use the advanced conversational capabilities of Google's large language models to provide IPG Mediabrands strategists and planners with the ability to generate and summarize proprietary research and audience data. All content will be approved by the brands - IPG Mediabrands clients - before being utilized by the AI pilot platforms.