The Best Sales Force Automation (SFA) Software and Solutions: The 2023 CRM Industry Leader Awards
Destination CRM, Thursday, August 31,2023
Research firm IMARC Group valued the global sales force automation software market at $7.5 billion in 2022 and expects it to reach $14.7 billion by 2028, growing at a compound annual rate of 11.6 percent.
Sales force automation software automates workflows, streamlines sales processes, manages leads, and enhances team productivity. It helps sales teams build a complete history of customer interactions, creates tasks, sets reminders to follow up with leads, and now, with the influx of artificial intelligence, generates lucrative recommendations to increase profits. Among the key uses, companies are relying on SFA solutions largely for managing leads, sales forecasts, and opportunities. Businesses are also using SFA for processing orders and invoices and sharing information with sales personnel.
IMARC also sees the rising incorporation of cloud technology in SFA software as key for furthering growth of the market.