Generative AI: Meet Your Partner In Customer Service
IBM News, Friday, September 8,2023
Brands that deliver an excellent customer experience (CX) will always be more resilient than those that don't. Giving our customers personalized support at every stage of their journey is proven to earn their longtime loyalty-and keep them from switching to a competitor.
The challenge, however, is that many teams operate in siloes that inhibit them from applying their customer insights in meaningful ways. And many brand leaders still view CX as an expense, not an investment.
Given the rise of artificial intelligence, savvy brands are augmenting their abilities and improving experiences rapidly. If your team lags in AI adoption, you give your competitors an opportunity to get ahead. It is now a necessity to implement AI to deliver the personalized journeys your customers are expecting.Generative AI is especially necessary as your company works with a growing number of customers. Consider Salesforce, which has more than 150,000 companies that rely on its customer relationship management platform. These customers are using AI in some remarkable ways to gain a competitive advantage.