The CTO's Newest Hat Is Green
CIO, Tuesday, September 12,2023
Large organizations are counting on their technology leaders to drive sustainability initiatives.
Can a company embrace digital innovation and become more sustainable at the same time?
In the past, business leaders sometimes accepted the idea that being on the leading edge of technology came at a price to the environment. And those who made 'going green' a top goal resigned themselves to thinking that they would need to forgo using some advanced technology.
A growing chorus of companies, however, are saying that they have no choice but to embrace both innovation and sustainability at the same time. More than that, they are coming to believe that IT might hold the key to reaching their environmental goals.