Getty Images CEO Craig Peters Has A Plan To Defend Photography From AI
The Verge, Thursday, October 5,2023
Getty's entire brand is built on authenticity. CEO Craig Peters sat down with us at Code to talk about how the company is dealing with AI and disinformation.
We've got another great conversation from the Code Conference today: my chat with Getty Images CEO Craig Peters. Getty is one of the most important photography services in the world, and as you might imagine, we talked quite a bit about the promise and peril of generative AI when it comes to photography. Craig was great onstage - he's direct and no-nonsense about what AI can and can't do, and we got right into it.
About a year ago, Getty banned users from uploading or selling AI-generated content. At the time, the company said it was concerned about copyright issues in AI. Eventually, it sued Stability AI for training the Stable Diffusion tool on Getty's photos - at times, Stable Diffusion even generated Getty watermarks on its images.