Groundhog Day As Ericsson Study Finds Users Will Pay For Tiered QoS
telecoms.com, Tuesday, October 3,2023
Ericsson's ConsumerLab interviewed more than 37,000 people and hit upon an idea that has been doing the rounds in telecoms for decades.
According to the survey, 20% of 5G smartphone users are interested in tiered network quality and would be willing to pay a premium of up to 11% for it.
Ericsson found that factors that influence consumer satisfaction are shifting from things like network coverage and availability, to experience-based considerations, like app performance, video streaming quality, speed consistency, and so on.
These findings represent an opportunity for operators to add more value to their connectivity services by tailoring network performance according to what their customers want to use it for. Examples include gaming, which benefits from a reliable, low-latency connection. File-sharing also needs reliability and high bandwidth, but latency is less of an issue.