TDWI: Telling Data Stories that Matter: The Place of Purposeful Empathy in Visual Analytics.
Friday, October 20th, 2023: 8:30 AM to 12 PM
In this session, we will explore how to leverage purposeful empathy in every stage of the visual analytics cycle - from data exploration, to analysis, to visual data storytelling. We'll consider how to understand the needs and desires of decision makers and stakeholders, how to dig beneath surface level answers, and how to visually communicate the truth behind the data in respectful and impactful ways.
NSU
In our quest to understand data we'll often come across insights that enlighten, information that entertains, and decision points that call us to action. As we seek to discover and tell these stories we may be driven by curiosity or creativity. But one motivation should never be overlooked: empathy. If we are to tell data stories that truly matter, then we must understand the data and the real people and situations represented and impacted by the data.
Specifically, you will:
- see how to combine good data visualization techniques with an empathetic understanding of your audience
- consider how to move from abstract concepts to data visualizations that represent reality
- learn ways to probe beyond the initial requirements to better understand true needs and desires
- explore ways to comm
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