Marketing With GIFs: Small Animations That Spark Joy in Business (Oct. 25th)
Wednesday, October 25th, 2023: 6:30 PM to 9:30 PM
In this speech, get the latest info about which platforms accept GIF files right now. We discuss Gmail, Google Drive, YouTube, Linkedin, Facebook, X, Snapchat, TikTok, Instagram, Blogger, and WordPress.
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GIFs. More engaging than still images but easier to create and embed than video. Animated GIFs are great for driving more engagement in your external and internal communications campaigns. They are ideal for communicating emotions and ideas. You can use GIFs in emails to communicate an element of surprise, humor, or delight. Whether you plan to educate, instill a sense of curiosity, inform, or entertain, GIFs can be helpful in boosting the overall polish of your marketing efforts.
Mostly, we use GIFs through search engines like GIPHY.com. GIF stands for Graphics Interchange Format. Just like the JPEG or PNG file formats are still images, GIFs are usually noiseless animations made from still images or videos that loop like a flipbook. Ideally, they are under 3 seconds long and less than 1MB for fast loading across platforms.
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