Younger Consumers Are 7 Times More Likely To Exercise Their Data Rights
Cisco News, Wednesday, October 18,2023
The Cisco 2023 Consumer Privacy Survey* reveals that younger consumers are taking action to protect their privacy: 42% of consumers aged 18-24 have inquired about the personal data organizations have about them, seven times more than consumers aged 75 or older (6%).
Cisco published its 2023 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviors on data privacy. This year's survey highlights how younger consumers are taking deliberate action to protect their privacy, as 42% of consumers aged 18-24 exercise their Data Subject Access Rights, compared with just 6% for consumers 75 and older.
Many say they have lost trust in organizations because of their use of Artificial Intelligence (AI), and 50% of respondents look to the government to set rules and enforce privacy protections. The survey also provides early insights on Generative AI (Gen AI), revealing that only 12% of respondents identify as regular users.