How Digital Transformation Is Changing Customer Experience
Search CIO, Friday, October 20,2023
Digital transformation and customer experience go hand in hand as organizations look to provide self-service options, highly personalized experiences and easier ways to query data.
When organizations talk digital transformation, customer experience is nearly always the subtext of the conversation.
"It's pervasive," said Glenn Landmesser, vice president of digital transformation at RiseNow, a supply chain management consulting firm based in Leawood, Kan. "With the digital transformation programs I've been involved in, I can't tell you how many times executives say, 'I want our users to have the Amazon experience.'"