Interactive And Conversational Search With Google Cloud And Elasticsearch
Google News, Thursday, October 26,2023
For retailers, having a powerful search function for their website and mobile applications is crucial. However, most current search experiences are somewhat basic and limited, primarily returning a list of results ranked based on keyword relevance.
And typically, customers only have a vague idea of what they want, rather than a specific item in mind. For instance, they might be searching for a nice dining room table but aren't sure about the style, size, shape, or other details. Not surprisingly, many customers leave a retail website after unsuccessful search attempts. This not only deprives them of a potentially satisfying shopping experience but also represents a lost opportunity for retailers.