Southern Cross Austereo Embarks On Digital Transformation Journey With HPE Greenlake
HPE News, Monday, October 30,2023
HPE GreenLake delivers infrastructure-as-a-service for Australia's fastest growing audio news and podcast platform
Hewlett Packard Enterprise (NYSE: HPE) today announced entertainment company Southern Cross Austereo (SCA) has selected HPE to deliver a flexible and scalable IT infrastructure and service model that combines the benefits of its existing on-premises data centre with the agility of the cloud. By implementing the HPE GreenLake edge-to-cloud platform, SCA can now deliver a seamless experience that supports customer audio consumption and digital advertising capabilities, ultimately leading to greater revenue opportunities.
SCA is Australia's biggest entertainment company with 99 radio stations across 64 markets around Australia, 105 TV signals and an audio app LiSTNR which allows both live and on-demand listening. These channels collectively allow SCA to reach over 95 per cent of the Australian population.