T-Mobile President: Customer Experience, Market Disruption, And Brand Strategy
cxotalk.com, Friday, November 3,2023
The President of T-Mobile's Consumer Group discusses brand strategy, customer experience, and the "Un-carrier" stance's impact on business and customer satisfaction.
In CXOTalk episode 811, Michael Krigsman talks with Jon Freier, T-Mobile's Consumer Group President, about the company's disruptive history, brand strategy, and customer experience. They'll discuss T-Mobile's unique position as the "Un-carrier" and how this identity influences business decisions and customer satisfaction. Through practical examples, Freier will share how T-Mobile balances innovation with stability while ensuring a consistent brand message across a large organization.